Discovery & brand briefing
A 60–90-minute consultation covering the business, current market position, leadership ambition, target customer, reference brands, immediate priorities and the definition of success.
LBA Brand Intelligence.
A focused brand assessment and strategic action plan for businesses ready to identify their next stage of development — without committing to a larger transformation before the right direction is clear.
The defined offer
Strategic clarity before a larger commitment.
Brand Intelligence is a paid, limited-scope engagement. It gives you a considered external view of the areas that matter most now and a practical route forward.
InvestmentAED 2,500
Delivery7 business days
Payment100% upfront
Discovery60–90 minutes
TouchpointsUp to 3
Report8–12 pages
ReviewUp to 60 minutes
ClarificationOne reasonable round
Exact scope of work
Five stages. One focused answer.
The engagement is deliberately constrained so the work remains specific, useful and achievable within the agreed timeframe.
Touchpoint review
A strategic review of up to three agreed touchpoints selected for the opportunity in front of you. This is a focused review, not an unlimited audit of every part of the business.
Brand Intelligence assessment
We assess the selected materials against agreed objectives: positioning, messaging clarity, visual presentation, customer-facing experience and strategic opportunity.
Strategic report
An 8–12-page branded report that records the context, observations, strategic direction and a prioritised action roadmap specific to your business.
Presentation & discussion
A presentation of the findings and up to one reasonable clarification round focused on explaining the supplied report and its recommendations.
Select up to three
Your chosen brand touchpoints.
We agree the three areas that will give the clearest signal for your specific challenge. The selection defines the scope.
Website
Instagram or another social profile
Brand identity and visual presentation
Product or packaging presentation
Customer-facing sales materials
Showroom or venue presentation, where suitable materials are supplied
Existing brand messaging
Selected marketing or promotional materials
The report
A roadmap, not a generic template.
The final 8–12-page report is designed around the agreed scope. It separates observed issues, strategic recommendations and assumptions that require further research.
Executive summary
Main observations and strategic priorities.
Brand context
Client objectives and the agreed review scope.
Current positioning
Assessment against the intended market position.
Touchpoint observations
Key findings from the selected materials.
Opportunities
Areas that may strengthen clarity, presentation or consistency.
Recommended direction
Strategic recommendations specific to the opportunity.
Priority roadmap
Immediate, medium-term and longer-term actions.
Next-stage options
Potential future work where relevant.
Scope boundaries
What Brand Intelligence does not include.
- —New logo or complete visual identity development
- —Full rebranding or repositioning implementation
- —Website design, development, coding or full technical SEO audit
- —Marketing campaign creation or execution
- —Professional photography, videography or copywriting production
- —Extensive competitor research, customer interviews, surveys or quantitative research
- —Printing, production or third-party supplier costs
- —Unlimited revisions, additional workshops or implementation of recommendations
- —Guaranteed revenue, growth, customer acquisition or market-positioning results
Working together
What we need from you.
- 01Provide accurate, relevant information and the agreed materials on time.
- 02Identify an authorised contact person and attend discovery and presentation sessions.
- 03Provide feedback within the agreed timeframe.
- 04Confirm permission to share all supplied materials.
- 05Make payment according to the agreed terms.
Delivery timeline
Seven business days, properly used.
Delivery begins from the later of cleared payment and receipt of all required information and materials. Scheduling availability, missing information or late feedback can affect the final presentation date.
- Day 1
Onboarding & discovery
Payment confirmed, materials received, scope agreed and discovery completed or scheduled.
- Days 2–3
Review & analysis
Assess the agreed touchpoints and develop observations and recommendations.
- Days 4–5
Report development
Prepare the Brand Intelligence Report and prioritised action roadmap.
- Day 6
Quality control
Review for accuracy, clarity, consistency, formatting and agreed-scope alignment.
- Day 7
Delivery & presentation
Send the report and conduct the presentation, subject to agreed availability.
Beyond the defined offer
When the opportunity needs more.
Additional touchpoints, workshops, research, identity work, website work, implementation or a broad transformation strategy are considered through a separate written proposal. Scope, investment, timing and payment terms are subject to arrangement and written confirmation before work begins.
Brand Elevation
For a defined next phase such as identity refinement, website direction, customer-facing presentation, additional touchpoints or a focused creative implementation programme.
Brand Transformation
For a broader repositioning across multiple strategic, identity, experience and communication workstreams where the business needs an integrated transformation plan.
By appointment
Discuss Brand IntelligenceReady to see the next move clearly?
Discuss Brand Intelligence and we will confirm whether the engagement is the right fit, the required materials and the practical next steps.
