02 / TransformationsChallenge · Approach · Transformation · Perception shift

Selected transformations.

Four selected examples across concept work, client work, proof of concept and creative direction. Each classification is stated clearly; most client engagements remain confidential.

[ 01 ]Automotive · Heritage Repositioning

TVR GhostProject classification · Concept

From cult British marque to category-defining supercar.

Challenge: TVR had decades of cult equity but was being read as a heritage curiosity, not a serious supercar. The brand needed to be in the same room as Rolls-Royce, McLaren and Pagani — without losing its British defiance.
Approach: Re-architect the marque from the silhouette outwards. A new flagship concept. A stripped track sibling. A material language. A complete editorial photography rule set. A relaunch narrative built for Dubai, Riyadh and London valet lines.
Transformation: TVR is no longer competing with restomod culture. It's competing at the apex — and the design language gives the next decade of product a defensible seat there.

Perception shiftFromHeritage cult marque→ToCategory-defining supercar house

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TVR Ghost — front-on, wet tarmac, stormy sky. — TVR Ghost · selected frame

[ 02 ]Events · International Award Architecture

Global Comedy AwardsProject classification · Client Work

Inventing a televised category from a blank brief.

Challenge: GCA arrived with no logo, no statuette, no theme, no broadcast grammar — and a hard runway to a televised first edition. The category had to feel established before its first ceremony aired.
Approach: End-to-end build. Identity mark. Trophy. Sonic identity. Broadcast type system. A category-reveal grammar designed for television and social cut-down on the same beat.
Transformation: GCA arrives looking like an institution that has run for years. The trophy alone is the category benchmark — heavy, bronze, photographable, recognisable on sight.

Perception shiftFromBlank-brief launch event→ToTelevised category-defining institution

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Global Comedy Awards — cast bronze trophy on obsidian plinth. — Global Comedy Awards · selected frame

[ 03 ]Fashion · Closed-Membership House

Society of FewProject classification · Proof of Concept

A streetwear house owned by number, not by market.

Challenge: The founders wanted a streetwear house run like a private members' club. No public storefront. No algorithmic distribution. No follower-count chase. Premium-tier pricing without the usual playbook.
Approach: We built the membership ID-numbering protocol, the boutique-only drop ceremony, the editorial image rules, and an original two-track sonic identity. Every garment is documented, edition-numbered and tied to a buyer's society ID.
Transformation: Society of Few runs entirely off-platform. Members join by referral. Drops are pre-announced privately. Resale value is locked by edition. The house is the antidote to algorithmic streetwear.

Perception shiftFromPremium streetwear label→ToClosed-membership luxury house

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Society of Few — spray-dollar tee on concrete. — Society of Few · selected frame

[ 04 ]Horology · Perception Engineering

Blackout WatchesProject classification · Creative Direction

Quality product, weak perception — rebuilt from the ground up.

Challenge: Blackout had a quality product but weak brand perception. Customers compared against mid-tier alternatives. The brand needed to occupy the same mental shelf as aspirational luxury names — not fight on price.
Approach: Full perception shift: identity redesign, monogram system, packaging theatre, retail storefront concept, purchasing psychology rewrite. Every touchpoint re-engineered to signal tier before the product is even handled.
Transformation: Customers now compare Blackout against aspirational luxury names, not price-point competitors. The brand commands a different conversation — and a different price expectation — without changing the movement.

Perception shiftFromMid-tier watch brand→ToAspirational luxury horology house

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Blackout Watches XP1 — Flying Tourbillon, forged carbon case. — Blackout Watches · selected frame

Confidential engagements

The work that cannot be shown.

Most LBA engagements are under NDA. We hold active mandates across automotive, hospitality, real estate and private members' venues that will never appear on this page. Discretion is the default.

SectorHospitalityLondon · Dubai · Côte d’Azur

SectorAutomotiveManufacturer & atelier

SectorReal EstatePenthouse & private island

SectorPrivate MembersLondon · GCC

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